Hi there!
Let me introduce myself:
I'm Beatriz Nour, a Brazilian-Egyptian, who grew up between France and Egypt. Since a young age, I've been code-switching between different cultures and languages.
Navigating different environments has influenced my approach to design, nurturing empathy, encouraging inclusivity, and always questioning the status quo. In the famous words of Socrates, “The unexamined life is not worth living.”
I believe truly exceptional design is a result of teamwork, as it's through the collision of unique perspectives that the most extraordinary solutions emerge.
Outlining My Design Career
Across Different Disciplines
Gastronomy Boutique
My design career began in 2014 at the French boutique Dalloyau, where I started interning as an assistant visual-merchandising designer.
We traveled throughout Paris, creating festive decorations for occasions like Valentine’s Day and Easter. Window-displays embodies the joie de vivre philosophy, making everyday life more enjoyable.
Tech Start-Up
Next, I joined Dataiku, a French tech startup, as their first UI/UX Designer and first female employee. Through an iterative design process, integrating lots of user-feedback from data scientists, we transformed Data Science Studio into a user-friendly platform for which the foundation we developed are still in place today. Dataiku went on to achieve unicorn status (currently at $3.7 billion valuation).
Boutique Design Studio
In 2017, I joined Aljoud Lootah Design Studio (ALDS) in Dubai as a product designer.
Working closely with Emiratis, I gained valuable cultural insights while designing products for various entities across the UAE. At ALDS, I created luxury items, statement furniture, corporate gifts, and everyday products.
Furniture Retail Industry
Seeking new challenges, I joined the retail conglomerate Landmark Group’s Homecentre as an industrial designer, focusing on children's furniture and bedrooms.
I designed over 220 products, collaborating with international suppliers in China, Malaysia, Turkey, and Vietnam. Strategizing with the children's home furnishing team, we harmonized our collections, creating enchanting bedroom spaces for children across the GCC.
Freelance Design
Over the years, I have engaged in freelance projects encompassing graphic design, interior design, and product design. These experiences have allowed me to apply transferable skills across various design disciplines, leveraging knowledge from one area to enhance another.
Clients include: Kawasaki, Abjad Design, Dubai Culture, Spanish Cooperation, Egyptian Streets, Insijam + more
Podcasting World & Creator Economy
This project teases out creativity at every corner. A lot of design work happens behind-the-scenes: curating guest experiences, sound design, brand design, visual communication, content creation, the list goes on…
inbetweenish is more than just a project; it's a journey of discovery that encourages curiousity, growth, and adaptation in ways I could never have anticipated. It's taught me to embrace ambiguity and thrive in the face of new challenges.
What’s next on my design journey?
I’m looking for the next challenge!
My trajectory is anything but straight-forward. I love that I’ve had the opportunity to dive into different disciplines and work on creative problem solving from numerous angles.
If this has peaked your interest:
4 Things You Should Know About Working With Me (that you might not discover through my portfolio)
"Why not?" is my catchphrase, always challenging the status quo.
Team player
all the way –
"we" over "I"
any day.
I see patterns like a detective, finding connections in
every project.
Muji and Notion keep me organized 70% of the time,
the other 30%
is questionable.